The Next Wave of Social Media

Daisy Whitney’s New Media Minute features our Defeat Dementia YouTube
Channel as an example of the next wave of social media use. We’re at the beginning of a new trend…she claims that we are
“now seeing public service efforts, educational efforts demonstrate the
future direction of the business.”

You can watch it here.

O’Brien: Harnessing social media to find cure

UCSF uses YouTube channel, Facebook group and widget as part of integrated Defeat Dementia campaign. "The UCSF partnership, however, is particularly laudable because its impact could be much more profound: These efforts could have a tangible impact on the race to find a cure."

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UCSF’s dementia effort launches with YouTube – PRWeek US

UCSF launches integrated social media campaign to raise awareness of neurodegenerative diseases. This is the first use of social media at UCSF to help drive clinical trials. I am quoted in this article.

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UCSF Connects with Patients, Donors Via Social Media

 

The San Francisco Business Times writes about how UCSF is a pioneer in using social media to raise awareness of dementia and increase participation in clinical trials.  Another goal of the "Defeat Dementia" campaign was  to target Silicon Valley philanthropists. I am interviewed for this article.

"What I seeing UCSF doing is remarkable," says YouTube's Obie Greenberg. "They're so focused on specific diseases and specific audiences."