Tag Archives: Yahoo

The Melding Media Landscape: Digital vs. Traditional Media Usage Trends

1 Mar

The lines between digital and traditional media channels are increasing blurring and audiences are more fragmented than ever before, according to the third annual Media Myths & Realities survey of 1,500 consumers from the US, UK and Brazil.

Overall media usage highlights:

  • National newspapers are key info sources in the UK and Brazil.
  • Blogs are gaining traction in the US and Brazil.
  • Cable network news is growing in importance.
  • Shopping sites are information destinations.
  • Magazines are winners in Brazil.

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Top Tech Predictions for 2009: Wall Street Speaks

6 Jan

J.P. Morgan and Barclays Capital both released top tech predictions lists for 2009. Here’s a look:

Imran Khan’s 2009 Tech Predictions (J.P. Morgan)

  1. Potential search deal likely between Yahoo! and Microsoft
  2. Net Neutrality should become an important mainstream issue
  3. Challenges in monetizing video advertising should persist
  4. Mobile usage should continue its strong growth momentum, but mobile
    advertising will likely be challenging this year
  5. Possible bankruptcies in brick-and-mortar retail should create opportunities
    for eCommerce companies
  6. M&A consolidation activities could potentially resume during 2H’09 (IPO market is dead until 2010)

Doug Anmuth’s 2009 Tech Predictions (Barclays Capital)

  1. Yahoo and eBay will make major strategic decisions
  2. Performance-based advertising will be more important than ever
  3. Increased Competition For Search Distribution Via Toolbars, OEM Deals, and Partnerships
  4. Proliferation of Smart Phones Will Drive The Mobile Internet
  5. Small Strategic Acquisitions Will Re-Emerge
  6. Ad Networks To Consolidate

Hat Tip: Erik Schoenfeld, TechCrunch