Tag Archives: magazines

The Melding Media Landscape: Digital vs. Traditional Media Usage Trends

1 Mar

The lines between digital and traditional media channels are increasing blurring and audiences are more fragmented than ever before, according to the third annual Media Myths & Realities survey of 1,500 consumers from the US, UK and Brazil.

Overall media usage highlights:

  • National newspapers are key info sources in the UK and Brazil.
  • Blogs are gaining traction in the US and Brazil.
  • Cable network news is growing in importance.
  • Shopping sites are information destinations.
  • Magazines are winners in Brazil.

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