Tag Archives: aimee levine

UCSF’s dementia effort launches with YouTube – PRWeek US

4 Jul

UCSF launches integrated social media campaign to raise awareness of neurodegenerative diseases. This is the first use of social media at UCSF to help drive clinical trials. I am quoted in this article.

read more | digg story

UCSF Connects with Patients, Donors Via Social Media

4 Jul


The San Francisco Business Times writes about how UCSF is a pioneer in using social media to raise awareness of dementia and increase participation in clinical trials.  Another goal of the "Defeat Dementia" campaign was  to target Silicon Valley philanthropists. I am interviewed for this article.

"What I seeing UCSF doing is remarkable," says YouTube's Obie Greenberg. "They're so focused on specific diseases and specific audiences."

Continue reading