Tag Archives: aimee levine

UCSF’s dementia effort launches with YouTube – PRWeek US

4 Jul

News4ucsf_20139_20140
UCSF launches integrated social media campaign to raise awareness of neurodegenerative diseases. This is the first use of social media at UCSF to help drive clinical trials. I am quoted in this article.

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UCSF Connects with Patients, Donors Via Social Media

4 Jul

  ALSFBT

The San Francisco Business Times writes about how UCSF is a pioneer in using social media to raise awareness of dementia and increase participation in clinical trials.  Another goal of the "Defeat Dementia" campaign was  to target Silicon Valley philanthropists. I am interviewed for this article.

"What I seeing UCSF doing is remarkable," says YouTube's Obie Greenberg. "They're so focused on specific diseases and specific audiences."

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