Maryanne Rainone, SVP and MD at Heyman Associates tells PRWeek magazine that CEO counselors, digital media specialists, public affairs pros and healthcare communicators are among the roles that have increasing security in the current PR job market. Here’s a quick look at each:
CEO Counselor: C-suite reputation management gurus will be increasingly needed given the state of the current economy.
Digital Media Specialist: PR pros who know how to best leverage digital tools to engage online audiences will continue to be sought after.
Public Affairs Pros: Federal public affairs jobs supporting Obama’s comms strategy are still being filled.
Healthcare Communications: Demand in the converging areas of regulatory, product PR and digtal healthcare comms is holding steady.