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Where the PR Jobs Are: Digital and Healthcare Pros In Demand

1 Mar

Maryanne Rainone, SVP and MD at Heyman Associates tells PRWeek magazine that CEO counselors, digital media specialists, public affairs pros and healthcare communicators are among the roles that have increasing security in the current PR job market. Here’s a quick look at each:

CEO Counselor:  C-suite reputation management gurus will be increasingly needed given the state of the current economy.

Digital Media Specialist: PR pros who know how to best leverage digital tools to engage online audiences will continue to be sought after.

Public Affairs Pros: Federal public affairs jobs supporting Obama’s comms strategy are still being filled.

Healthcare Communications:  Demand in the converging areas of regulatory, product PR and digtal healthcare comms is holding steady.

Sources: Maryanne Rainone, PRWeek

The Melding Media Landscape: Digital vs. Traditional Media Usage Trends

1 Mar

The lines between digital and traditional media channels are increasing blurring and audiences are more fragmented than ever before, according to the third annual Media Myths & Realities survey of 1,500 consumers from the US, UK and Brazil.

Overall media usage highlights:

  • National newspapers are key info sources in the UK and Brazil.
  • Blogs are gaining traction in the US and Brazil.
  • Cable network news is growing in importance.
  • Shopping sites are information destinations.
  • Magazines are winners in Brazil.

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links for 2009-02-08

8 Feb

links for 2009-02-06

6 Feb

Find Your Next Job: Top Social Media Tools to Use

6 Jan

Looking for a new job? Here are a few quick tips to get you started:

1. Conduct a people search instead of a job search.

2. Use attraction-based marketing to get job offers.

3. Be proactive on Twitter.

4. Capitalize on LinkedIn.

5. Advertise your brand using Adwords and Facebook Social Ads.

6. Construct a video resume and upload it to YouTube.

7. Subscribe to blogs that have job listings.

Hat Tip: Dan Schawbel, Mashable

Understanding Your Audience through Analytics

12 Nov

How to Understand Your Audience: Data Collection & Analysis http://ping.fm/nkE0t