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UCSF Connects with Patients, Donors Via Social Media

6 Jul

At the University of California San Francisco (UCSF), I developed and deployed one of the first uses of social media among academic medical institutions to drive clinical trials outreach and caregiver support. You can read the San Francisco Business Times article where I’m interviewed about my pioneering campaign here.

The Melding Media Landscape: Digital vs. Traditional Media Usage Trends

1 Mar

The lines between digital and traditional media channels are increasing blurring and audiences are more fragmented than ever before, according to the third annual Media Myths & Realities survey of 1,500 consumers from the US, UK and Brazil.

Overall media usage highlights:

  • National newspapers are key info sources in the UK and Brazil.
  • Blogs are gaining traction in the US and Brazil.
  • Cable network news is growing in importance.
  • Shopping sites are information destinations.
  • Magazines are winners in Brazil.

Continue reading

The Top 25 Most Valuable Blogs

24 Feb

24/7 Wall Street just released it 25 Most Valuable Blogs list. Gawker, Huffington Post, GigaOm and Politico were among the leaders. This year’s list excludes blogs which are part of larger companies, those which are used as fronts for other businesses,  and blogs  that do not have revenue.  To assess financial value,  24/7 looked at unique visitors, pageviews, estimated CPMs, audience growth, revenue and operating income, among other criteria.

Here’s the list:

  1. Gawker Properties — $170 million.
  2. Huffington Post — $90 million.
  3. The Drudge Report — $48 million.
  4. Perez Hilton — $32 million.
  5. Sugar, Inc — $27 million.
  6. TechCrunch — $25 million.
  7. MacRumors — $21 million.
  8. SeekingAlpha — $11 million.
  9. GigaOm — $9.5 million.
  10. Politico — $8.7 million.
  11. SmashingMagazine — $7.7 million.
  12. SearchEngineLand — $4.5 million.
  13. Boing Boing — $3.6 million.
  14. ReadWriteWeb — $3.4 million.
  15. SB Nation — $2.7 million.
  16. Destructoid — $2.5 million.
  17. Mashable — $2.5 million.
  18. Alley Insider sites — $2.25 million.
  19. /film (slashfilm) — $2.1 million.
  20. The Superficial Network — $2 million
  21. Neatorama — $1.5 million.
  22. Daily Kos — $2 million.
  23. Talking Points Memo — $1.2 million.
  24. VentureBeat — $1 million.
  25. Wowowow.com — $1 million.

The complete story provides a lengthy description of the methodology used to evaluate the sites as well as more details about each of the top blogs.  Personal congrats to Om!

Hat Tips:

24/7 Wall Street

The Business Insider

links for 2009-02-19

19 Feb

links for 2009-02-17

17 Feb

links for 2009-02-08

8 Feb

Tweetie or TwitterFon: How do You Tweet on Your iPhone

8 Feb

Tweetie or TwitterFon: Which Twitter app do you use on your iPhone?  Please take my poll and I will report upon the results soon.

I am currently using Twitterific and find its functionality limiting.

links for 2009-02-06

6 Feb

The New Twhirl-Seesmic: Preview Release Invite

25 Jan

logoTwhirl is a desktop client for social software such as Twitter and  Friendfeed. Just this weekend, Loic Le Meur introduced a new preview version of Twhirl which includes Ping.fm and Seesmic video integration.It’s very cool. To get your beta invitation to this special preview, click here.

The following are a few of the new features of this new preview release:

Catch more tweets from people talking about you and then engage them:  your @username timeline displays all of the tweets that mention your username.

Post your messages from Twhirl to Facebook, MySpace, LinkedIn, WordPress and a other services: this is all done with Ping.fm integration; in addition you can now also send a video via Seesmic to all the social media nets you setup.

Record a video and reply to your friends straight from Twhirl: reply to any of your friends straight from Twhirl and follow the conversation–in real time.

Follow in near-real time any topic, brand or username with the new saved searches showing up in your main timeline: your friends tweets and saved searches appear in the same stream to make it all easy to follow.

Check out Robert Scoble’s interview with Loic — it’s an informative walk-through of Twhirl’s new features:

[kyte.tv appKey=MarbachViewerEmbedded&uri=channels/6118/326147&tbid=k_2165&premium=true&height=320&width=265]

Sources: Loic Le Meur, Robert Scoble

Find Your Next Job: Top Social Media Tools to Use

6 Jan

Looking for a new job? Here are a few quick tips to get you started:

1. Conduct a people search instead of a job search.

2. Use attraction-based marketing to get job offers.

3. Be proactive on Twitter.

4. Capitalize on LinkedIn.

5. Advertise your brand using Adwords and Facebook Social Ads.

6. Construct a video resume and upload it to YouTube.

7. Subscribe to blogs that have job listings.

Hat Tip: Dan Schawbel, Mashable