Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.
– Charles Mingus
Maryanne Rainone, SVP and MD at Heyman Associates tells PRWeek magazine that CEO counselors, digital media specialists, public affairs pros and healthcare communicators are among the roles that have increasing security in the current PR job market. Here’s a quick look at each:
CEO Counselor: C-suite reputation management gurus will be increasingly needed given the state of the current economy.
Digital Media Specialist: PR pros who know how to best leverage digital tools to engage online audiences will continue to be sought after.
Public Affairs Pros: Federal public affairs jobs supporting Obama’s comms strategy are still being filled.
Healthcare Communications: Demand in the converging areas of regulatory, product PR and digtal healthcare comms is holding steady.
The lines between digital and traditional media channels are increasing blurring and audiences are more fragmented than ever before, according to the third annual Media Myths & Realities survey of 1,500 consumers from the US, UK and Brazil.
Overall media usage highlights:
- National newspapers are key info sources in the UK and Brazil.
- Blogs are gaining traction in the US and Brazil.
- Cable network news is growing in importance.
- Shopping sites are information destinations.
- Magazines are winners in Brazil.
Tags: blogs, cable tv, digital and traditional media channels, Google, Ketchum, magazines, media consumption, media usage, newspapers, online media trends, online shopping, search engines, Third Annual Media Myths & Realities survey, USC Annenberg, word-of-mouth, word-of-mouth marketing, Yahoo
24/7 Wall Street just released it 25 Most Valuable Blogs list. Gawker, Huffington Post, GigaOm and Politico were among the leaders. This year’s list excludes blogs which are part of larger companies, those which are used as fronts for other businesses, and blogs that do not have revenue. To assess financial value, 24/7 looked at unique visitors, pageviews, estimated CPMs, audience growth, revenue and operating income, among other criteria.
Here’s the list:
- Gawker Properties — $170 million.
- Huffington Post — $90 million.
- The Drudge Report — $48 million.
- Perez Hilton — $32 million.
- Sugar, Inc — $27 million.
- TechCrunch — $25 million.
- MacRumors — $21 million.
- SeekingAlpha — $11 million.
- GigaOm — $9.5 million.
- Politico — $8.7 million.
- SmashingMagazine — $7.7 million.
- SearchEngineLand — $4.5 million.
- Boing Boing — $3.6 million.
- ReadWriteWeb — $3.4 million.
- SB Nation — $2.7 million.
- Destructoid — $2.5 million.
- Mashable — $2.5 million.
- Alley Insider sites — $2.25 million.
- /film (slashfilm) — $2.1 million.
- The Superficial Network — $2 million
- Neatorama — $1.5 million.
- Daily Kos — $2 million.
- Talking Points Memo — $1.2 million.
- VentureBeat — $1 million.
- Wowowow.com — $1 million.
The complete story provides a lengthy description of the methodology used to evaluate the sites as well as more details about each of the top blogs. Personal congrats to Om!
Tags: 24/7 Wall Street, 24/7 Wall Street 25 Most Valuable Blogs list, 25 Most Valuable Blogs, Alley Insider, Boing Boing, Drudge Report, Gawker, GigaOm, Huffington Post, MacRumors, Mashable, Om Malik, Perez Hilton, Politico, ReadWriteWeb, SearchEngineLand, Sugar Inc., TechCrunch, The Business Insider, VentureBeat
Tags: aging, Alzheimer's, android, biology of belief, brain, cancer, cleveland clinic, Cleveland Clinic Lou Ruvo Center for Brain Health, cognition, dementia, EEE PC, Facebook, gadgets, htc, longevity, Lou Ruvo Brain Institute, memory, mindfulness, mobile, netbooks, neuroscience, Palm Pre, pets, social media, telomeres, terrorism, Trends, twitter, web 2.0
Tags: Acer Aspire one D150, AI, Alzheimer's, AOL, Dell mini 9, dementia, earned media, Emoji, Google, health 2.0, iPhone, iphone apps, Israel, Israel elections, Likud, lunarr, media, mobile, netbooks, neuroscience, paid media, PR, Samsung NC10, singularity, social media, social networks, steve jobs, technology, technology sales forecast, twitter, Twitter clients, Tzipi Livni, video
Charlie Mingus’ words of wisdom on creativity.
Chade-Meng Tan speaks of everyday compassion at Google which he calls “Search Inside Yourself.” According to Meng compassion works in 3 steps: attention training, self-knowledge and spreading happiness.
I am quoted in a San Francisco Business Times article about UCSF’s pioneering effort to use social media to connect with patients, caregivers and donors.
I am quoted in an Economist article about the launch of the original iPad.