Beyond Twitter: Israel Takes its PR Fight to Arab Media

1 Jan

According to Haaretz, Israel launched a PR campaign to “conquer” Arab satellite TV channels as part of “Operation Cast Lead”. This media blitz is spearheaded by Arabic speakers in the Israel Defense Forces (IDF), Foreign Ministry, and senior government officials. The objective is to communicate Israel’s stance vis-a-vis the situation in Gaza.

Ehud Olmert used the Arab station Al-Arabiya prior to the start of “Operation Cast Lead” to address Gaza civilians. He focused on the human impact of continued rocket attacks in Israel. Foreign Minister Tzipi Livni recently appeared on Al-Jazeera where she said the station shouldn’t present just one side of the story (for more).

This past weekend, Captain Avichai Adarai, an officer in the Arabic department of the IDF asked why the Al-Jazeera had not run footage of the suffering of civilians on the Israeli side of the border.

Lastly, Ophir Gendelman, the head of the Foreign Ministry’s Arabic media department, was interviewed on Russian Arabic channel Russia Al-yom. He concluded:

We live in the Middle East and fill a central role in the politics of the region. It is critical for us to be seen and heard, so that our stance will be understood. This could only help our standing in the region.

One Response to “Beyond Twitter: Israel Takes its PR Fight to Arab Media”

  1. udtlearner January 1, 2009 at 4:20 pm #

    And youtube removed videos of IDF,and said Israel did it,because of copyright issues…But Israel said youtube removed them!

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