The Melding Media Landscape: Digital vs. Traditional Media Usage Trends
The lines between digital and traditional media channels are increasing blurring and audiences are more fragmented than ever before, according to the third annual Media Myths & Realities survey of 1,500 consumers from the US, UK and Brazil.
Overall media usage highlights:
- National newspapers are key info sources in the UK and Brazil.
- Blogs are gaining traction in the US and Brazil.
- Cable network news is growing in importance.
- Shopping sites are information destinations.
- Magazines are winners in Brazil.
